Carolina V, Setyawan IR. Pengaruh brand personality, WOM, dan price terhadap brand awareness dan purchase decision pengguna Shopee. J. Mnj. Bisnis dan Kwh [Internet]. 2025 May 29 [cited 2025 Aug. 31];9(3):472-8. Available from: https://journal.untar.ac.id/index.php/jmbk/article/view/34347