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Pengaruh Product Involvement, Milk Knowledge Dan Perceived Value Terhadap Purchase Intention ( Kasus : Produk Susu Ultramilk). J. Mnj. Bisnis dan Kwh [Internet]. 2019 Aug. 5 [cited 2026 Mar. 5];3(1). Available from: https://journal.untar.ac.id/index.php/jmbk/article/view/4921