FERNANDO, W. Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta. Jurnal Manajemen Bisnis dan Kewirausahaan, Jakarta, Indonesia, v. 2, n. 1, 2019. DOI: 10.24912/jmbk.v2i1.4818. Disponível em: https://journal.untar.ac.id/index.php/jmbk/article/view/4818. Acesso em: 3 may. 2024.