CHAIRY, T. P. dan. Pengaruh Brand Loyalty, Brand Love, Brand Commitment Terhadap Willingness To Pay A Premium Price. Jurnal Manajemen Bisnis dan Kewirausahaan, Jakarta, Indonesia, v. 2, n. 1, 2019. DOI: 10.24912/jmbk.v2i1.4813. Disponível em: https://journal.untar.ac.id/index.php/jmbk/article/view/4813. Acesso em: 5 may. 2024.