TAURINO, N.; HANDOYO, S. E. Pengaruh digital marketing, word of mouth, dan brand ambassador terhadap brand awareness serta dampaknya pada purchase decision. Jurnal Manajemen Bisnis dan Kewirausahaan, Jakarta, Indonesia, v. 7, n. 1, p. 176–186, 2023. DOI: 10.24912/jmbk.v7i1.22483. Disponível em: https://journal.untar.ac.id/index.php/jmbk/article/view/22483. Acesso em: 11 may. 2024.