NUGRAHA, G. A.; FIRDAUSY, C. M. Pengaruh Brand Image, Product Price, dan Sales Promotion terhadap Purchase Decision Konsumen Produk ABC Multivitamin di Toko Watsons Indonesia pada Masa Pandemi Covid-19. Jurnal Manajemen Bisnis dan Kewirausahaan, Jakarta, Indonesia, v. 6, n. 4, p. 439–444, 2022. DOI: 10.24912/jmbk.v6i4.19345. Disponível em: https://journal.untar.ac.id/index.php/jmbk/article/view/19345. Acesso em: 9 may. 2024.