ALDORENO, Reliano; CHAIRY, Chairy. The Impact of Discount Frame and Type of Product on Purchase Intention. Jurnal Manajemen Bisnis dan Kewirausahaan, Jakarta, Indonesia, v. 5, n. 1, p. 10–15, 2021. DOI: 10.24912/jmbk.v5i1.10229. Disponível em: https://journal.untar.ac.id/index.php/jmbk/article/view/10229. Acesso em: 27 apr. 2025.