PRASETYO, Bagus Edo; COKKI, Cokki. Perbandingan kesediaan membayar konsumen Jakarta pada merek kafe internasional (Starbucks) vs lokal (Stuja Coffe). Jurnal Manajemen Bisnis dan Kewirausahaan, Jakarta, Indonesia, v. 9, n. 4, p. 630–639, 2025. DOI: 10.24912/jmbk.v9i4.34652. Disponível em: https://journal.untar.ac.id/index.php/jmbk/article/view/34652. Acesso em: 4 aug. 2025.