CAROLINA, Valentina; SETYAWAN, Ignatius Roni. Pengaruh brand personality, WOM, dan price terhadap brand awareness dan purchase decision pengguna Shopee. Jurnal Manajemen Bisnis dan Kewirausahaan, Jakarta, Indonesia, v. 9, n. 3, p. 472–482, 2025. DOI: 10.24912/jmbk.v9i3.34347. Disponível em: https://journal.untar.ac.id/index.php/jmbk/article/view/34347. Acesso em: 16 jul. 2025.