SETIAWAN, Ade Jordy; FIRDAUSY, Carunia Mulya. Pengaruh brand ambassador, E-WOM, dan brand image terhadap purchasing decision melalui purchasing intention pada konsumen Shopee di Jakarta Timur. Jurnal Manajemen Bisnis dan Kewirausahaan, Jakarta, Indonesia, v. 9, n. 3, p. 394–404, 2025. DOI: 10.24912/jmbk.v9i3.34341. Disponível em: https://journal.untar.ac.id/index.php/jmbk/article/view/34341. Acesso em: 16 jul. 2025.