NOVIA, Marsela; LOISA, Riris. Pengaruh social media marketing, brand equity, dan brand experience terhadap brand loyalty pada Indomie. Jurnal Manajemen Bisnis dan Kewirausahaan, Jakarta, Indonesia, v. 8, n. 4, p. 769–778, 2024. DOI: 10.24912/jmbk.v8i4.31622. Disponível em: https://journal.untar.ac.id/index.php/jmbk/article/view/31622. Acesso em: 15 feb. 2025.