LOEKMAN, Priscilla; CHAIRY, Chairy. Analisis citra merek, kualitas produk, dan bauran promosi terhadap keputusan pembelian pasta gigi Pepsodent (Studi kasus di perumahan Ciledug Indah 2 periode Maret-Mei 2015). Jurnal Manajemen Bisnis dan Kewirausahaan, Jakarta, Indonesia, v. 1, n. 1, p. 57–67, 2017. DOI: 10.24912/jmbk.v1i1.4749. Disponível em: https://journal.untar.ac.id/index.php/jmbk/article/view/4749. Acesso em: 21 apr. 2025.