Analisis Pengaruh Service Quality dan Corporate Image Terhadap Customer Satisfaction Serta Implikasinya Terhadap Customer Loyalty pada Konsumen Restoran Meradelima di Jakarta Selatan

Main Article Content

Senja Dara Fika Saputri

Abstract

This study aims to determine whether or not the influence of service quality, corporate image and customer satisfaction on purchasing decisions at Meradelim Restaurant

Brand image and brand trust are factors that can influence consumer purchasing decisions. A good service quality will have a positive impact on the company which will ultimately benefit the company through increased consumer purchases of products or services.

This study uses a sample and a population of 110 respondents who are cutomer at Meradelima Restaurant, using purposive sampling method. The results showed that service quality, corporate image and customer satisfaction had a positive and significant effect on purchasing decisions.

Article Details

How to Cite
Saputri, S. D. F. (2020). Analisis Pengaruh Service Quality dan Corporate Image Terhadap Customer Satisfaction Serta Implikasinya Terhadap Customer Loyalty pada Konsumen Restoran Meradelima di Jakarta Selatan. Jurnal Manajemen Bisnis Dan Kewirausahaan, 4(6), 334–339. https://doi.org/10.24912/jmbk.v4i6.9836
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Articles
Author Biography

Senja Dara Fika Saputri, Universitas Tarumanagara

Program Studi Magister Manajemen Program Pascasarjana