Jurnal Manajemen Bisnis Dan Kewirausahaan

Abstract

JURNAL MANAJEMEN BISNIS

DAN KEWIRAUSAHAAN

Volume 3/No.2/Maret/2019                                                       e-ISSN 2598-0289

Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.

Ketua Dewan Penyunting

Prof. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara

Wakil Ketua Dewan Penyunting

Dr. Eko Harry Susanto – Universitas Tarumanagara

Anggota Dewan Penyunting

Dr. Ir. Agus Zainul Arifin, MM – Universitas Tarumanagara

Dr. Eddy Supriyatna MZ, M.HUM – Universitas Tarumanagara

Dr. Anas Lutfi, MM, MKN – Universitas Indonesia

Dr. Hardius Usman, M.Si – Universitas Indonesia

Dr. Indra Widjaja, SE, MM – Universitas Tarumanagara

Dr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara

Sekretariat

Maria Benedicta, SE

Stephanie Pane, SE, MM

Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: mmuntar@tarumanagara.ac.id

JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN       

Maret 2019, Volume  3, No 2                                                               e-ISSN 2598-0289

Halaman 1-115

PERENCANAAN BISNIS FASHION HIJAB

Anita                                                                                                                                                                                      01-06

FAKTOR – FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PADA PERUSAHAAN

MANUFAKTUR SEKTOR INDUSTRI DASAR DAN KIMIA YANG TERDAFTAR DI

BURSA EFEK INDONESIA PERIODE 2014 – 2016

Budhi Gunawan                                                                                                                                                                  07-15

ANALISIS KEUNTUNGAN INVESTASI EMAS DENGAN IHSG

Ihsan Kurniawan                                                                                                                                                                  16-23

PENGARUH EARNING PER SHARE, DEBT TO EQUITY RATIO, PRICE EARNING RATIO,

RETURN ON EQUITY TERHADAP HARGA SAHAM PERUSAHAAN MAKANAN DAN

MINUMAN DI BEI PERIODE 2015-2017

Indrian Trifena Suriadi                                                                                                                                                        24-32

ANALISIS PENGARUH BRAND IMAGE, BRAND AWARENESS, CORPORATE SOCIAL

RESPONSIBILITY DAN SEGMENTASI PASAR PT. XYZ TERHADAP KEPUTUSAN PEMBELIAN

Leonard Marcell                                                                                                                                                                   33-40

PENGARUH MOTIVASI KERJA, KOMPETENSI DAN KOMPENSASI TERHADAP KINERJA

KARYAWAN MARKETING SALES PT XYZ

Suprastini                                                                                                                                                                               41-47

EVALUASI PERTUMBUHAN PASAR REITS DI SINGAPURA, MALAYSIA, THAILAND,

& HONGKONG SEBAGAI PEMBANDING PASAR DIRE DI INDONESIA

Cita Vaga                                                                                                                                                                              48-55

PENGARUH STORE IMAGE PERCEPTION, DAN STORE BRAND PRICE IMAGE TERHADAP

STORE BRAND PURCHASE INTENTION DENGAN PERCEIVED RISK SEBAGAI VARIABEL MEDIASI

Didy Surjana                                                                                                                                                                         56-62

PENGARUH USER INTERFACE QUALITY, INFORMATION QUALITY, PERCEIVED SECURITY,

PERCEIVED PRIVACY, BELIEF, DAN KNOWLEDGE TERHADAP NIAT BELI BARANG DI

WEBSITE E-COMMERCE DI INDONESIA

Herison Halim                                                                                                                                                                       63-69

PENGARUH USAHA KOORDINASI, INTEGRASI STRATEGIS, ORIENTASI PASAR, DAN

INOVASI PRODUK TERHADAP KINERJA PEMASARAN PADA TOKO BOMBAY TEXTILE INDONESIA

Patrick Wangsa                                                                                                                                                                    70-77

PENGARUH SERVICE ENVIRONMENT, CUSTOMER KNOWLEDGE, DAN CUSTOMER RELATION

MANAGEMENT TERHADAP SERVICE QUALITY DAN DAMPAKNYA TERHADAP BRAND EQUITY

Verry Wijaya Dan Chairy                                                                                                                                                    78-89

PENGARUH STRATEGI KOMPETITIF TERHADAP INOVASI PERUSAHAAN YANG BERGERAK

DI INDUSTRI KERTAS

Winardi Suhardja                                                                                                                                                 90-96

ANALISIS KELAYAKAN PENGEMBANGAN PROYEK CITRA GARDEN PURI SEMANA

CITRA GARDEN CITY

Anugrahenny Sekreningtyas                                                                                                                                              97-102

ANALISIS PENGUKURAN KINERJA DIVISI IT MENGGUNAKAN IT BALANCED SCORECARD

PADA PT. XYZ

Edi Gunawan                                                                                                                                                                       103-109

PENGARUH GREEN BRAND POSITIONING, GREEN BRAND ATTITUDE, GREEN BRAND KNOWLEDGE

TERHADAP GREEN PURCHASE INTENTION

Evan Himawan                                                                                                                                                                      110-115