ANALISIS PENGARUH MATERIAL KEMASAN, TAMPILAN KEMASAN, BENTUK KEMASAN, DAN INFORMASI PADA KEMASAN TERHADAP MINAT BELI MAKANAN KHAS LAMPUNG KERIPIK PISANG

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Published: May 6, 2024
DOI: https://doi.org/10.24912/jitiuntar.v12i1.29047
Keywords:
Packaging Consumer buying interest Banana chips MSME

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Risa Fitriani
Program Studi Teknik Industri, Institut Teknologi Sumatera
Andhyka Tyaz Nugraha
Program studi teknik industri, Institut Teknologi Sumatera
https://orcid.org/0000-0001-7289-2886

Abstract

The aim of this research is to investigate the influence of packaging material, packaging appearance, packaging shape, and information on the packaging on consumer purchasing interest in Asa Cipto Roso MSMEs, Siger Keripik MSMEs, and Lampung Chips MSMEs. The method applied in this research is the PLS-SEM method with the help of software in the form of SmartPLS 3.0. Research data was collected from 120 respondents who were banana chips consumers at Asa Cipto Roso MSMEs, Siger Keripik MSMEs, and Lampung Chips MSMEs which were distributed via an online Google form. The findings from this research illustrate that packaging elements which include packaging material, packaging appearance, packaging shape, and information on the packaging can trigger consumer buying interest in Asa Cipto Roso MSMEs, Siger Keripik MSMEs, and Lampung Chips MSMEs. The findings from this research can provide implications for designing banana chip packaging that suits consumer tastes so that it can trigger consumer buying interest in Asa Cipto Roso MSMEs, Siger Keripik MSMEs, and Lampung Chips MSMEs.

Article Details

Issue
Vol. 12 No. 1 (2024): Jurnal Ilmiah Teknik Industri : Jurnal Keilmuan Teknik dan Manajemen Industri
Section
Articles
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Author Biography

Andhyka Tyaz Nugraha, Program studi teknik industri, Institut Teknologi Sumatera

Andhyka Tyaz Nugraha, SP, M.Si, Ph.D. Born in Palembang City, South Sumatra, Indonesia. In 2005, I got my Bachelor of Agribusiness from University Tridinanti Palembang, South Sumatra, Indonesia. In 2009, I got my Master of Science in Agribusiness from Pascasarjana Sriwijaya University, South Sumatra, Indonesia. In 2020, I got my Doctoral Degree (Doctor of Philosophy in Technology, Operation and Logistics Management) from School of Technology Management and Logistics, College of Business, Universiti Utara Malaysia, Sintok, Malaysia. Currently, I working as a lecturer and researcher in Program Study of Industrial Engineering, Sub Department of Manufacturing Engineering and Earth Sciences, Department of Technology Production and Industrial, Institut Teknologi Sumatera (ITERA), South Lampung, Indonesia. My Research Interests: Agribusiness, Technology Management, Strategic Management, Supply Chain Management, Energy-Economics, Environment-Economics, Applied Econometrics, Sustainable Development, Green Human Resources Management, Structural Equation Modelling, and Macroeconomics.

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