STREAMLINING LAUNDRY SERVICES : ENHANCING CUSTOMER EXPERIENCE WITH THE “HASSLE-FREE PICKUP” FEATURE IN REINE LAUNDRY’S MOBILE APP

Abstract

In the digital era, service businesses like Reine Laundry face challenges in efficiency and management that impact customer satisfaction. Hence, we design a mobile application with the standout feature of ”Hassle-Free Pickup” to facilitate the ordering and management process at Reine Laundry. This feature enables customers to easily schedule clothing pickups, minimizing manual steps in entering clothing data, improving operational efficiency, and delivering high customer satisfaction. With this approach, Reine Laundry is ready to compete in the competitive digital-era laundry industry. This application uses React Native and Go(Golang) for its front-end and back-end, respectively. Further, it applies MySQL for the database. This enhances responsiveness on mobile devices and boosts application performance. The application allows customers to obtain service price information, place orders, and make payments after using the service. This represents an innovative step in optimizing operations and enhancing customer experiences in the evolving laundry service industry. From the results of the conducted testing, all five respondents agreed that the implementation of the ’Hassle-Free Pickup’ feature in the Reine Laundry mobile application significantly improves operational efficiency and provides a smoother customer experience. Additionally, the implementation is considered to continuously strengthen the business’s position in facing similar competitors.