THE MEANING OF GARUDA BIRU EMERGENCY WARNING CONTENT FOR SOCIAL MEDIA X USERS
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Abstract
Social media, with its wide reach and interactive features, has become a new platform for politicians, political parties and the public to engage, debate and shape public opinion. With its capabilities, social media serves as a major source of important news and discussions, allowing individuals to actively engage in public debates through posts, comments and retweets, which can influence the opinions of others. In addition to being a source of news, many users engage with political issues on social media not solely to rekindle their political engagement, but rather to support democratic participation. One frequently used platform is X (formerly Twitter). In Indonesia, X has 25 million users, which demonstrates its relevance as an information source. For example, one important issue that attracts attention on X is the “Emergency Alert”, which is represented by an image of a Garuda bird on a blue background. Many interpret it as a warning to Indonesian civilians regarding unusual activities detected by the government. The researcher conducted a study that aims to analyze and interpret the meaning of “Garuda Biru Emergency Alert” among X users. This research uses theories such as political communication, public opinion, uses and gratification theory, and the concepts of meaning and social media. This research uses a descriptive qualitative approach, focusing on users who actively comment or retweet content on X, with the object of research being the meaning of the Garuda Biru emergency warning. Data collection was carried out by in-depth interviews and observations, which were then analyzed through the process of data reduction and presentation. The results show that the content has inferential, significant, and intentional meanings that highlight issues of democracy, public policy, and public participation in the political communication process. This research emphasizes the importance of social media in shaping public opinion and political participation while demonstrating how political communication narratives in the digital era influence public perception and actions.
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