MODERN LUXURY IMAGE IN THE DESIGN OF LOBBY MH HOTEL JAKARTA

Abstract

Hotel is a type of accommodation that provides lodging services and facilities for the community. A business hotel is a hotel designed to meet the needs of business people, usually located in urban areas and offering facilities such as meeting rooms and business centers. Jakarta already has a variety of hotels, especially business hotels. One of them is MH Hotel, located on Kuningan Street, West Jakarta. The increasing number of business hotels has created competition, making it necessary for MH Hotel to update its facilities, particularly the interior, to remain attractive and easy to maintain. This design and research aim to create an atmosphere of luxury and calm with the theme The Tranquility of Luxurious City. The concept combines elements of luxury and urban style applied to the lobby, aligned with the image of MH Hotel. The design process uses eight stages of the design method, supported by literature studies and field observations. The proposed lobby interior presents a glamorous atmosphere with dominant dark colors, reflecting a sense of exclusivity. With the upper-middle-class market as the target, the interior design emphasizes elegance and sophistication. The design is also consistent with the MH Hotel logo, which features black tones and an upward shape that symbolizes formality, firmness, and luxury. In addition, the design prioritizes user comfort—both physical and psychological—while also ensuring cleanliness and safety. These aspects not only enhance the guest experience but also strengthen MH Hotel’s image as a modern business hotel that balances functionality with an elegant atmosphere.