THE IMPACT OF NEWS PORTAL INSTAGRAM USE MOTIVATION ON GEN Z’S SATISFACTION IN OBTAINING INFORMATION
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Abstract
The use of online media and the internet as a public information source is a hallmark of modern technological growth. People's lives have changed because of social media, particularly in terms of sharing and receiving information. Generation Z is characterized by its love of technology, adaptability, intelligence, and tolerance for cultural diversity because they were born when technology was already available. Social media, especially Instagram, has become one of the most popular social sites among Generation Z because it provides a wide range of features that make it very engaging to its users and the perfect display for displaying different kinds of multimedia content. Alongside with this phenomenon, a journalist Najwa Shihab launched the television venture Narasi.tv in early 2018, which focuses on mass media and journalism. Narasi.tv uses Instagram to share information with the public about politics, culture, health, trends, and lifestyle by showcasing content in an interesting way. Generation Z, who has a big impact on their communities, loves quick and easy solutions. For this reason, many turn to social media as their main information source. The purpose of this study is to ascertain how Generation Z's happiness with information acquisition is impacted by the reasons behind their use of official news portal social media. Using a quantitative approach, researchers use a questionnaire as the data collection instrument in this investigation. With a sample size of 100 respondents, the research's population consists of Generation Z who have accessed the Narasi.tv Instagram account to gather information. The results of this study showed a positive influence of 70.6%, with the information motive being the primary reason for using social media, particularly Instagram, as a source of personal satisfaction in obtaining information.
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