MOTIVES AND SATISFACTION OF PODCAST LISTENERS “RS PODCAST” AMONG GENERATION Z

Abstract

Podcasts are one of the most popular digital platforms in the world. Each podcast or podcaster has a different style of delivering information. One example of a well-known and popular podcaster by Generation Z is the ‘RS podcast’ podcast. The purpose of this study is to understand and explain the motives and satisfaction of ‘RS podcast’ podcast listeners among Generation Z. This research uses quantitative methods, which focus on measuring and analysing cause-and-effect relationships between several variables. The data collected came from a sample. To conduct the survey, the researchers used a questionnaire. Based on the results of the research and discussion that has been presented in the previous chapter, which relates the Uses and Gratifications theory to analyse the motives and satisfaction of RS podcast podcast listeners among Generation Z, the author can draw the conclusion that in this theory there are two main aspects, namely Gratification Sought (GS) and Gratification Obtained (GO). The conclusion of this research on the Motives and Satisfaction of Listeners of the ‘RS podcast’ Podcast among Generation Z shows that there are several main motives that encourage Generation Z listeners to interact with this podcast. Generation Z tends to be interested in themes that touch emotions and are relevant to their lives. In addition, listeners feel that the ‘RS podcast’ podcast provides comfort and self-reflection, thus creating a satisfying listening experience.