APPLICATION OF THE DOCTRINE OF “FOREIGN EQUIVALENTS LANGUAGE” AS THE BASIS OF TRADEMARK OWNERSHIP IN INDONESIA

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Susy Tan
Ariawan Gunadi
Mella Ismelina F. Rahayu

Abstract

In the era of globalization, the use of foreign languages in trademarks is increasingly prevalent, including in Indonesia. Problems arise when a foreign mark that has been recognized abroad wants to be registered in Indonesia, but has been used or registered by other parties in the form of translation or transliteration. The doctrine of Foreign Equivalents (foreign translation) becomes important as it serves as a guideline in assessing the similarity of foreign and local marks based on their meaning or meaning in Indonesian. However, Indonesia has not expressly adopted or included this doctrine in the legislation, giving rise to legal uncertainty in the settlement of trademark disputes, especially in the case of seizure of rights to foreign marks translated into the local language. This research aims to analyze how the application of the doctrine of Foreign Equivalents Language in the trademark law system in Indonesia. This research is conducted using a normative juridical approach (legal reseach) or also known as doctrinal research. The data used was secondary data is data obtained directly through literature searches or from official documents, namely legal books on legal theory and books on copyright, especially trademarks and patents as well as document data on other countries. The data collection technique used in this research was a literature study. In the discussion of normative research results are analyzed normatively-qualitatively. The results showed that the Trademark Act of 2016 has not regulated the doctrine of Foreign Equivalents, giving rise to legal uncertainty in the registration of foreign language trademarks. Efforts to ensure fair legal protection and prevent consumer confusion, this doctrine needs to be explicitly included in the regulation of trademarks in Indonesia.

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