THE IMPLEMENTATION OF POP ART CONCEPT SIGNAGE SYSTEM IN SURYATMAJAN VILLAGE
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Abstract
In an era of rapid technological advancement and globalization, the tourism industry faces increasing demands for destinations that offer both engaging and informative experiences to attract and retain visitors. Suryatmajan Village in Yogyakarta, known for its rich cultural heritage and strategic proximity to the bustling Malioboro area, seeks to enhance its tourist appeal through the development of a creative and innovative signage system. This research explores the application of a Pop Art inspired signage system designed to improve navigational efficiency while simultaneously showcasing the village's unique cultural elements and artistic traditions. The design process consists of two main stages: analysis and synthesis. Utilizing qualitative research methods including observation, detailed field studies, and comprehensive interviews, the study gathers insights to inform design decisions. By integrating bold, vibrant Pop Art visuals with distinctive local artistic features, the proposed signage system not only enhances wayfinding but also strengthens the village’s visual identity and cultural presence. The findings reveal that this creative approach effectively facilitates navigation and enriches the overall tourist experience by transforming ordinary signage into an engaging artistic attraction. Ultimately, this initiative supports sustainable tourism development by providing an eco-friendly, memorable, and culturally immersive experience for diverse visitors, both local and international, contributing positively to the village’s socio-economic growth.
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