THE IMPACT COLOR ON PSYCHOLOGY USERS IN SPRINGS CLUB GADING SERPONG

Abstract

Most workers feel overwhelmed because they are constantly working on the same routine almost every day. Each individual's psychology can be triggered through being emotional to the surrounding environment. Exercise is proven to reduce the effects of burnout as physical activity can reduce the effects of anxiety. However, lack of motivation is one of the main obstacles in living a healthy lifestyle by exercising. So that research is carried out that focuses on increasing public interest in exercising through the design of The Springs Club. In the context of space design, visuals and interactions between individuals aim to create calmness, intimacy, and other psychological aspects of the space visited. One aspect is color selection. The importance of choosing the right color in the interior design of The Springs Club in order to provide peace and comfort for the psychology of visitors, especially activities in space. The type of research used is qualitative research with a case study approach through literature study data collection techniques, observation results, and questionnaires given to respondents aged 21-25 years. The research method uses qualitative analysis techniques with data reduction, data presentation, and conclusion drawing. The research parameters are how the psychology of each color in its application in interior design to visitors, as well as the suitability of applying color to the restaurant and lobby area at The Springs Club to the psychology of visitors. Based on the results of the design made, The Springs Club in Gading Serpong uses brown, blue, yellow, gray, and red colors. The colors applied to the interior are enough to have a good influence on the psychology of the users of the space. The psychology created is joy, optimism, calmness, and warmth. The psychological impact felt by visitors