AN OVERVIEW OF GROWTH MINDSET AMONG EMPLOYEES WORKING IN THE FAST-MOVING CONSUMER GOODS (FMCG) INDUSTRY AT COMPANY X

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Mellisa Mellisa
Cintya Yunetta
Sweet Lovely Panelewen
Sri Tiatri

Abstract

Competition in the Fast-Moving Consumer Goods (FMCG) industry is becoming increasingly fierce. To stay competitive, one of the factors that must be considered is human resource development. The main key in human resource development is the employees themselves, especially their mindset. To support employee development, employees are expected to have a growth mindset, which is the belief that personal traits and characteristics such as intelligence and ability can be formed or changed. Growth mindset was initially studied in the world of education, and it has been proven to have a positive effect on student achievement. In the field of industry and organizations, a growth mindset has been proven to influence work attachment, job satisfaction, positive behavior towards the organization, and lower employee turnover rates. This study aims to see the picture of growth mindset in employees working in the FMCG industry and to see the influence of companies operating in the FMCG industry on the type of employee mindset. The method used in this research is quantitative with a descriptive approach with participants from company X. Participants will be measured using the growth mindset measurement tool based on Carol Dweck's theory and will be analyzed based on several factors such as age, gender, length of service, and so on. The results of this study are expected to support the development of a growth mindset in the workplace, especially in the FMCG industry.

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