RECOMMENDATIONS FOR VISUAL COMMUNICATION IN THE "SENYUM MAHKOTA HATI" INITIATIVE CAMPAIGN
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Abstract
The Baby Blues syndrome often occurs by a mother after giving birth due to the lack of information and concern from those around them. The behavior of people around the mother who belittle and ignore the Baby Blues can unknowingly worsen the mother's condition. If this condition persists for more than 14 days, the mother will experience more severe symptoms. There is already a significant amount of education on Baby Blues syndrome, but very little of it is accompanied by illustrations. The usage of visual communication including illustrations in conveying Baby Blues education, has been proven to help the audience understand the message being delivered, especially for young adults aged 20-26. The purpose of this design is to provide comprehensive information to people around the mother to increase their awareness and understanding as an initial step in preventing the mother's condition from worsening due to Baby Blues. The design method utilizes Robin Landa's method, consisting of Orientation, Analysis, Concepts, Design, and Implementation. Data collection is conducted qualitatively through surveys, observations, social media listening, and interviews. Provides visual communication recommendations with fun illustrations of the situation of baby blues mothers to educate the target audience. Using digital media and social media to make it easier to reach them.
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