SOCIAL MEDIA INSTAGRAM, INFLUENCERS, AND ADOLESCENT SOCIAL IDENTITY
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Abstract
Adolescence is a crucial period for every individual, a period of forming personal, social and cultural identity. In the current era of the digital world, social media has become an everyday activity, apart from that there are figures on social media who are known as Influencers. With this in mind, information, motivation, creativity exist in social media and Influencers, with this having an influence on teenagers' social identity. This study investigates if Instagram and Influencers affect social identity. The survey method is quantitative and uses SmartPLS. This study included 17-21-year-old Tarumanagara University students and Instagram users. The number of samples was 100. After distribution, validity, reliability, coefficient of determination and hypothesis testing were carried out. The research results reveal that Instagram and Influencers have an influence on Teenagers' Social Identity.
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