DIFFERENCES IN CELEBRITY WORSHIP AMONG WOMEN IN TERMS AGE
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Abstract
Korean culture has become one of the most popular cultures in recent years. Indonesian people can easily accept the Korean Wave because it is more compatible with Indonesian culture and values than Western culture. This may happen because the geographical locations of Indonesia and Korea are both in the Asian region and adhere to Eastern culture in various things, such as how to dress. Most individuals who like K-Pop are in their early adulthood period. Other research shows that teenage girls are intensely interested in Korean culture, while plenty of adolescent boys are intensely interested in Korean culture. This situation arises because Korean broadcasts are exposed to female elements. One factor that influences celebrity worship is age. Participants in this study were adolescent girls and early adult women aged 17-30 years. This research uses the Celebrity Attitude Scale (CAS) measuring instrument, and data processing uses the SPSS 26 application. The research results show that there are differences in the level of celebrity worship between teenage girls and adult women in each dimension of celebrity worship. In the entertainment dimension, teenagers have an average of 47.84, while in the intense personal dimension, adult women have an average of 24.49. In the borderline pathological dimension, teenagers have an average of 10.42, and in the total dimension of celebrity worship, teenagers have an average of 81.34. In contrast, adults have an average of 78.34, which means that overall, teenagers have a greater level of celebrity worship than adults.
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