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Richard Togaranta Ginting
Syarifurohmat Pratama Santoso
Fransiska Timoria Samosir


The purpose of this study was to determine the behavior of information in the community of Nusa Penida District, Klungkung Regency, Bali. The method used in this study is a quantitative descriptive method using the Niedzwiedzka Model. The population of this research is the people of Nusa Penida, amounting to approximately 50,000 people spread over 16 villages. Determination of the sample using the Slovin formula with an error rate of 10% so that a sample of 110 people is obtained. The sampling technique in this study used a stratified random sampling technique. The data collection technique of this research used a questionnaire. The results of this study are expected to provide an overview of the behavior of identifying information needs, decisions to seek information, behavior of implementing strategies in finding information. In addition, this study will find information selection behavior, namely by comparing and evaluating information with their own knowledge and then selecting relevant information.

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