REVIVAL TVID FOLLOWER SATISFACTION RATE ON INSTAGRAM
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Abstract
The popularity of video games has caused creative industry players to create an electronic sports or e-sports industry. Many media cover e-sports, one of which is RevivaLTV. With the existence of e-sports media, the author wants to know how satisfied the e-sports community is in accessing information through content created by RevivaLTV on Instagram. This study uses concepts and theories from Mass Communication, Internet as Mass Communication, Uses and Gratification, and Expectancy Value. This research use an approach of quantitative with survey method by distributing 100 of questionaries to respondents after using the Slovin formula. The population used is followers from the @revivaltvid Instagram. The data that has been obtained, then can be proceed by comparing the mean of Gratification Sought (GS) and Gratification Obtained (GO) values. In this study, the mean GS was 2.90 and GS 3.00, which means GS <GO. The conclusion are, followers of the @revivaltvid account are satisfied with the content and information by RevivaLTV because GO is bigger than GS, with category indicators in the high range.
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