ANALYSIS OF THE CREATIVE THINKING PROCESS OF TIKTOK CONTENT CREATORS
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Abstract
Creative thinking is now an essential aspect for a content creator to be able to create and produce exciting content for their followers on social media. Social media has now developed and is not merely a means of information, but is also now being used as entertainment. One of the social media that is currently becoming a platform for content creators to develop is TikTok. In creating content, creative thinking is the main key to creating a good, engaging, and different from pre-existing content, and the long term effect of presenting interesting. This study aims to analyze the creative thinking processes of a content creator on TikTok. This study is using qualitative research approach and interviews as a data collection methods. The results of this research show the importance of creative thinking processes to produce content that attracts followers on TikTok. The results of this research conducted social media is divided by 2 basics, namely content based and creator-based, besides that, originality is an important reference for producing interesting and valuable content on social media.
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