HOW SUSTAINED ATTENTION AND ACADEMIC PROCRASTINATION CORRELATE WITH ADDICTION TOWARDS SHORT-FORM VIDEO APPS IN COLLEGE STUDENTS
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Abstract
Since around 2019, short-form video has been rapidly growing as a form of entertainment around the globe. This can be seen from the number of people that use short-form video applications (SVA) such as TikTok, YouTube Shorts, and Instagram Reels, which surpass 1 billion. Indonesia is ranked 2nd as the country with the most TikTok users, with 109.9 million people as of January 2023. SVA has a system that can continuously provide content according to its users’ preferences. This system can increase the users’ chances of becoming addicted. SVA addiction can be included as a sub-category of internet addiction, which correlates positively with academic procrastination and can negatively affect an individual’s well-being and adaptability. SVA addiction has also been found to make it harder for someone to maintain their attention. This research aims to find out whether there is a relationship between sustained attention, academic procrastination, and SVA addiction in college students. Another aim of this research is to fill the gap of limited research regarding said subjects in Indonesia. Data was obtained through quantitative methods using online surveys. The criteria for the participants are active university students aged 18–25 who use SVA. 100 students participated voluntarily in this research, of which 62% are female and 38% are male. The data was processed using JASP and Microsoft Excel. The results showed no correlation between SVA addiction and Sustained Attention, a positive correlation between SVA addiction and Academic Procrastination, and a negative correlation between Sustained Attention and Academic Procrastination.
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