THE EFFECT OF QRIS EFFECTIVENESS ON GENERATION Z CONSUMERS BUYING INTEREST

Abstract

QRIS (QR et al.) or, commonly read as several leading banks in Indonesia have implemented Kris on August 17 2019 as a payment service QR code. Effectiveness is how perfectly the work is done and the extent to which a person achieves the expected results. QRIS is a standard measure released by Bank Indonesia for all companies that use financial technology or fintech such as Gopay, ShopeePay, OVO, Dana, LinkAja, Dompetku. Consumer buying interest is the desire of consumers to fulfill hidden needs and desires in the minds of consumers. Consumer buying interest always depends on the individual; no one can know what consumers want and expect. The theory used in this study is mass communication theory with a quantitative approach and uses a positivistic paradigm. This study used survey methods, and the community in this study was Generation Z, namely 12-27 years old in DKI Jakarta. Subject data or research samples will be retrieved by publishing the researcher's questionnaire and taking 100 respondents' answers. The results show that there is an effect of Bank Indonesia's QRIS Effectiveness on Consumer Purchase Interest by 58%, while other factors influence the other 42%.