THE ROLE OF PUBLIC RELATIONS IN ESTABLISHING GOOD RELATIONS WITH SOURCES ON METRO TV’S PRIME TIME METRO MORNING SEGMENT

Abstract

Communication as a social entity is the coordination of meaning between a person and an audience, and is absolutely necessary for survival. The act of sharing information, ideas or attitudes, language is needed to communicate and interact with each other. As part of the management function, public relations seeks to build and enhance good and beneficial relations between the organization and the public. In this study, researchers used a qualitative descriptive analysis method to analyze the existing data. Material that is broadcast to viewers is also very supportive to be published because the information provided can be helpful in viewers who are watching at that time. Public Relations of Metro TV is responsible for distributing information and as a communicator between Metro TV companies and resource persons. Both parties need this information to make decisions that support the common interest. A publicist is taught to have good intentions and words of communication to establish relationships with sources. Public Relations must also know the characteristics of the source in order to build a sense of comfort in opening a conversation. Metro TV's public relations role is to maintain good relations with sources, namely by two-way communication, facilitating communication, and maintaining communication. Four indicators show the role of Metro TV's public relations in building good relations with resource persons: the expert prescriber category, the Problem Solving Process Facilitator category and the Communication Technician category.