CREATIVE GRAPHIC PRODUCTS MADE OF PAPER FOR THE YOUNG TARGET MARKET
Main Article Content
Abstract
Every company makes various efforts to continually expand its business. The high level of buying and selling activities in the Indonesian e-commerce sector opens up new opportunities for the Bekantan Creative agency to grow its business through e-commerce trade. The results of observations, conducted by comparing data on the purchase of creative items on several Indonesian e-commerce platforms, indicate a strong demand for gift wrapping paper, greeting cards, and sticker packs on Shopee and Tokopedia. This has inspired the authors to design these creative products with themes related to the environment, travel, lifestyle, and the entertainment industry. With a target audience aged 18-30, it is expected that these creative product designs will be closely connected and relevant to the daily activities of the target demographic.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Amri, A. (2013). Peperangan Eksistensialisme Identitas Masyarakat Melalui Stiker. Deiksis, 5(03), 251-260. https://journal.lppmunindra.ac.id/index.php/Deiksis/article/view/475.
Anggraini, M., Sidiq, A., Wardana, M. W., Khikmawati, E., Kreistianto, H. W., Hadi, R. A. E., ... & Prasetyo, A. (2023). Pelatihan dan Implementasi Good Manufacturing Pembuatan Produk Cutteristic Dari Kertas Fancy. Japma: Jurnal Pengabdian Masyarakat Prodi Akuntansi, 3(1), 148-156. https://ejurnalmalahayati.ac.id/index.php/pkmakuntansi/article/view/10849.
Listya, A. (2019). Konsep dan pengunaan warna dalam infografis. Jurnal Desain, 6(01), 10-19.
Darmawan, D., Mardikaningsih, R., Arifin, S., & Hariani, M. (2019). Upaya memperkuat citra ramayana departement store melalui promosi penjualan dan periklanan. Jurnal Ilmu-Ilmu Ekonomi, 12. https://ejournal.unisbablitar.ac.id/index.php/akuntabilitas/article/view/761/635
Darmawan, E. S., & Respati, S. (2022, January 31). Hasil riset ipsos: Shopee jadi e-commmerce yang paling banyak digunakan pada 2021. Kompas.Com. https://money.kompas.com/read/2022/01/31/204500426/hasil-riset-ipsos-shopee-jadi-e-commerce-yang-paling-banyak-digunakan-pada?page=al
Dianka, A. A. (2021, September 6). Performa e-commerce: Shopee, si paling laris tahun ini. Trenasia.Com. https://www.trenasia.com/performa-e-commerce-shopee-si-paling-laris-tahun-ini
Gautama, C. F., Warjoyo, J. G., & Leoputra, B. (2019). Perancangan ulang identitas visual sayurbox. Rupaka, 1(2). https://doi.org/10.24912/rupaka.v1i2.9160.
Irawati, R., & Prasetyo, I. B. (2022). Pemanfaatan platform e-commerce melalui marketplace sebagai upaya peningkatan penjualan dan mempertahankan bisnis di masa pandemi (studi pada umkm makanan dan minuman di Malang). Jurnal Penelitian Manajemen Terapan (PENATARAN), 6(2), 114-133.
Lestari, N. P. E. B., Santosa, N. A., & Suharno, A. R. (2022). Peran Ilustrasi Bertema Indonesia Pada Produk Minuman Terhadap Respon Emosi Konsumen Dalam Membeli Dan Memahami Produk. Jurnal Bahasa Rupa, 6(1), 11-19. https://jurnal.instiki.ac.id/index.php/jurnalbahasarupa/article/view/972/371.
Nashita, B., Thalia, C. F., Saputra, M. I., Noveira, R. S., & Aprilia, Z. Y. (2023). Analisis perbandingan e-commerce shopee dan tokopedia.
Permana, G. P. L., & Ruspani, N. N. S. (2021). Online visual merchandising dari aplikasi shopee: Sebuah persepsi pengguna. Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi, 20(2), 129-143. https://journal.stieputrabangsa.ac.id/index.php/fokbis/article/view/793.
Rachman, B. J., & Santoso, S. B. (2015). Analisis pengaruh desain produk dan promosi terhadap kemantapan keputusan pembelian yang dimediasi oleh citra merek (studi pada customer distro jolly roger Semarang). Diponegoro Journal of Management, 4. https://ejournal3.undip.ac.id/index.php/djom/article/view/13023