THE ANALYSIS OF SIKLUS’S BRAND OPTIMIZATION STRATEGIES IN HANDLING HOUSEHOLD PLASTIC BOTTLE WASTE
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Abstract
An instant-paced lifestyle helps people in carrying out their daily activities. One of them is the use of single-use plastics, which increases the income of plastic waste in Indonesia. The fact that household waste is the biggest source in 2020 with the main waste is plastic, there is one of the non-governmental organizations (LSM) namely Siklus, that provides basic household needs with a refill system, is giving a solution to the problem. However, the presence of Siklus is still not optimal. In response to this problem, a strategy analysis was carried out by collecting primary and secondary data, as well as using relevant and creative strategies in various media. One of which is by portraying a housewife in a daster as the main target representative, in order to optimize and increase Siklus's brand awareness so that it can become top of mind for household consumers to meet their needs and as the realization of solutions in handling plastic bottle waste.
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