IMPLEMENTATION CONCEPT BACK TO THE NATURE IN DIVERSITY OF THE MAMMAL ROOM AT MUSEUM ZOOLOGI BOGOR
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Abstract
The richness of fauna in Indonesia is very diverse, but this wealth in Indonesia is not widely known by the wider community. The lack of facilities that can educate the public about these natural resources is a very crucial factor. Indonesia has a Museum Zoologi located in Bogor, where Bogor is a city dubbed the center of education and is one of the tourist destination cities. The lack of interest among Indonesians in the Museum Zoologi is a real problem. One of the causes is the interior atmosphere and display system that still uses the old concept and does not attract public attention and the museum has not been able to accommodate the need for the function and purpose of the museum, namely as a means of conservation and information center as a whole and has not been supported by the right visualization. In public spaces, in addition to users also need to consider the image of the space in accordance with the brand image that can be seen through the brand image. Brand image is a representation of the entire brand and is formed from information and past experiences with the brand. By using Kilmer's design process method, this design uses a new theme concept related to the habitat or residence of the animal itself. With a touch of modern style using a new atmosphere for visitors. The purpose of this design is for visitors to be educated through a new interior concept that can attract the public
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