XYZ FC VISUAL BRAND IDENTIFY REJUVENATION TEST IN AN EFFORT TO INCREASE BRAND AWARENESS

Abstract

XYZ FC is a league 2 club in Indonesia, previously named UVW FC. Then it was officially acquired by RA & RS. In the use of the visual identity of the UVW FC Club after the acquisition, technical problems have been found to visualize the visual identity that is inconsistent in its application. In practice, the problem of inconsistency in the use and form of the visual identity of the XYZ FC Club needs to be redesigned. Change of brand and visual of XYZ FC Club to XYZ FC. Then through this problem, the purpose of this design is so XYZ FC has a strong brand identity in the form of a logo, color system, typography, and graphic assets and its application can be applied to various media. Then the author determines the keywords from the vision and mission of XYZ FC to be used in the design concept, namely collaboration, digital, & sports. The Graphic Standard Manual is the main output in this design. GSM (Graphic Standard Manual) is very necessary so that anyone with an interest in XYZ FC, both internal and external, have the same perception, so the application of the visual identity of the XYZ FC brand is consistent in visual form and color, both in its application to various print media and other media products. In addition, the application is also applied to various digital media outputs.