THE DESIGN STUDIES OF USER INTERFACE AND USER EXPERIENCE ON THE MOBILE APPLICATION OF CIMAHI MALL
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Abstract
The Covid-19 outbreak has caused losses to the economy, especially sectors such as development centers or malls. Operational adjustments at Cimahi Mall during the implementation of community activities resulted in a drastic decrease in income levels. Coupled with the needs of people who are now no longer dependent on shopping offline. Therefore, a Cimahi Mall mobile application can be a new medium in providing information and used as a marketing strategy in tenant promotion programs and other mall events. The design method used is Design Thinking which focuses on user needs and experience.
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References
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