THE DESIGN STUDIES OF USER INTERFACE AND USER EXPERIENCE ON THE MOBILE APPLICATION OF CIMAHI MALL
Main Article Content
Abstract
The Covid-19 outbreak has caused losses to the economy, especially sectors such as development centers or malls. Operational adjustments at Cimahi Mall during the implementation of community activities resulted in a drastic decrease in income levels. Coupled with the needs of people who are now no longer dependent on shopping offline. Therefore, a Cimahi Mall mobile application can be a new medium in providing information and used as a marketing strategy in tenant promotion programs and other mall events. The design method used is Design Thinking which focuses on user needs and experience.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Dewa Web Team, “User Experience & User Interface,” Dewa Web, 2018. [Online]. Available: dewaweb.com. [Accessed: 2021].
G. Tuttle, “What is design thinking and why is it important?” Wework, 24-Feb-2021. [Online]. Available: https://www.wework.com/ideas/ professional-development/creativity-culture/what-is-design-thinking. [Accessed in 2021].
Mobile Marketing Association, “Mobile App,” MMA Global, Sep-2008. [Online]. Available: https:// www.mmaglobal.com/files/mobileapplications.pdf. [Accessed: 2021].
S. Fuloria, “5 stages of the Design Thinking Process,” Enterprise affle, 24-Jun-2020. [Online]. Available: https://enterprise.affle.com/blog/5-stages-of-the-design-thinking-process/. [Accessed in 2021].