BODY IMAGE OF INSTAGRAM USERS IN EARLY ADULTS THAT USING EDITING APPLICATION

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Victoria Elfanda Pasande
Rita Markus Idulfilastri
Linda Wati

Abstract

Social media Instagram is currently one of the most widely used media by early adulthood. Instagram provides a service to share content in the form of photos and videos. There are peoples who do editing before uploading their photos or videos to Instagram. This turns out to be related to body image or someone's body image. Body Image is the way individuals assess their body image physically. This assessment is based on personal perceptions, input from the environment, and comparisons with others. This research was conducted using qualitative methods. Data were collected by in-depth interviews with five participants. The characteristics of the participants are; 18-24 years old, being an Instagram user for at least 3 years, using Instagram at least 2 hours per day, and doing editing before uploading on Instagram. The results showed that the five participants were less satisfied with their body image. One of the causes of dissatisfied participants is the type of ideal body shape. As a result, participants make various efforts such as diet, exercise, and treatment. Assessment of the environment such as family and friends as well as comparisons with others are also aspects that form the body image of participants. In addition, to achieve the ideal appearance, participants also edited the photos they uploaded to Instagram such as shrinking their arms, removing acne scars, and making themselves look taller.

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