STRATEGY PUBLIC RELATIONS BUILDING BRAND IMAGE (CASE STUDY OF TIKTOK VENDETTA)
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Abstract
Rapid technological advances, especially in communication media, have provided many benefits in the progress of communication to be more effective, practical and fast. Online media has become part of social media. Social media is the development of new media technology that is run with the help of the internet and can make it easier for people to communicate, share information and form an online network. TikTok is a new social media that can also be used with smartphones. This study aims to determine the strategy of Public Relations Vendetta in building Brand Image Vendetta through TikTok can also be used to brand and promote a company. As done by PT. Aneka Bintang Gading, also known as Vendetta Indonesia, also has a account Tik Tok @Vendettagroup brand through TikTok. This research method uses a qualitative descriptive approach with a case study method. This study seeks to reveal Vendetta's strategies in building a brand on TikTok. The study's results found that in building a positive brand through TikTok, the creative and public relations team used several strategies such as Fact Finding, Planning, Communicating and Evaluation.
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