LOGO DESIGN FOR “INFINIKLIN” A CLEANING PRODUCTS AND SERVICES COMPANY
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Abstract
Logo is an image sign that describes an identity and as a representation for a company. The company's character is communicated with elements of images, shapes, colors, and typography that are composed in an integrated manner. The logo-forming element is a sign system that aims to communicate the message of the type of business being undertaken, image, and character traits. The signs used in making the logo are signs that are easy to understand and identify a company so that it is easily accessible to the public. This logo design aims to produce a brand logo that has the characteristics of the company. Design Method Using 5 Steps of Design from Robin Landa. The result of this design is the Infiniklin logo which is made using vector, in the form of two water drops, blue in color according to the company's identity, and using simple and modern typography. The visual identity of the Infiniklin logo is a solution to support each branch company of Infiniklin having their own and uniform logo. The logo design was made without forgetting the characteristics of Infiniklin itself thus reflecting the image built by the company.
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