STRATEGY FOR CREATING NEWS CONTENT ON TIKTOK SOCIAL MEDIA DURING THE COVID-19 PANDEMIC (A CASE STUDY ON IDN TIMES)
Article Sidebar
Read Counter : 343
Download : 267
Main Article Content
Abstract
During the COVID-19 pandemic, TikTok social media users increased. TikTok social media is not only a medium of entertainment but is also used as a medium of information. Several online media companies use the TikTok application to spread the news, one of which is the online media company IDN Times. This study aims to determine how the strategy in creating news content is carried out by IDN Times on TikTok social media accounts during the COVID-19 pandemic. This research uses a case study method with a qualitative approach. They are collecting data obtained through observation, interviews and documentation. This study uses the concepts of mass communication theory and Middleton's (1980) communication strategy & planning theory which were analyzed with the POAC management approach, namely: Planning, Organizing, Actuating, and Controlling. The results of this study are program planning strategies with OKR (Objectives and Key & Result), content plan, job-desk organizing strategies, pre-production strategies, production strategies, post-production strategies, to monitoring and evaluation strategies.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
A. D. V. Utami, “Aplikasi Tiktok Menjadi Media Hiburan Bagi Masyarakat Dan Memunculkan Dampak Ditengah Pandemi Covid-19,” MEDIALOG J. Ilmu Komun., vol. 4, no. 1, pp. 40–47, 2021.
A. K. Rahardaya, “Studi Literatur Penggunaan Media Sosial Tiktok Sebagai Sarana Literasi Digital Pada Masa Pandemi Covid-19,” J. Teknol. Dan Sist. Inf. Bisnis-JTEKSIS, vol. 3, no. 2, pp. 308–319, 2021.
A. S. M. Romli, Jurnalistik Online: Panduan mengelola media online. Nuansa Cendekia, 2018.
A. W. Purbohastuti, “Efektivitas Media Sosial Sebagai Media Promosi,” Tirtayasa Ekon., vol. 12, no. 2, pp. 212–231, 2017.
B. Basirun and A. B. N. Zain, “Bahasa Jurnalistik Penulisan Naskah Siaran Berita ‘Jakarta Hari Ini’ LPP TVRI DKI Jakarta Periode Juli 2019,” J. Ilm. Pemberitaan, vol. 5, no. 1, pp. 1–10, 2020.
D. R. D. Prastiwi and G. Suratno, “Strategi Content Division Dalam Pengemasan Konten Media Sosial Pada Akun Instagram Kompascom,” PANTAREI, vol. 4, no. 01, 2020.
E. Ardianto, L. Komala, and S. Karlinah, Komunikasi Massa Suatu Pengantar Edisi Revisi. Bandung: Refika Offset, 2014.
E. Nur, “Peran Media Massa Dalam Menghadapi Serbuan Media Online,” Maj. Semi Ilm. Pop. Komun. Massa, vol. 2, no. 1, 2021.
E. P. Bangun, F. V. I. A. Koagouw, and J. S. Kalangi, “Analisis Isi unsur kelengkapan berita pada media online manadopostonline. com,” Acta Diurna Komun., vol. 1, no. 3, 2019.
M. M. Arsha and D. Misnawati, “STRATEGI KOMUNIKASI DEPARTEMEN PRODUKSI DALAM MENINGKATKAN KUALITAS PROGRAM PAGI–PAGI DI NET TV,” J. Inov., vol. 11, no. 2, pp. 79–91, 2017.
N. E. Santoso and S. Ambarwati, “Implementasi Planning, Organizing, Actuating, Dan Controlling Program Afirmasi Pendidikan Menengah (Adem) Siswa Papua Dan Papua Barat Di Smk Negeri 2 Jember,” Pros. Natl. Simp. Conf. Ahlimedia, vol. 1, no. 1, pp. 104–121, 2020, doi: 10.47387/nasca.v1i1.23.
O. U. Effendy, Ilmu Komunikasi Teori dan Praktek. Bandung: PT. Remaja Rosdakarya, 2019.
P. Laksono, “Kuasa Media dalam Komunikasi Massa,” Al-Tsiqoh J. Ekon. Dan Dakwah Islam, vol. 4, no. 2, pp. 49–61, 2019.
R. D. Nur’aini, “Penerapan Metode Studi Kasus Yin Dalam Penelitian Arsitektur Dan Perilaku,” Inf. dan Ekspose Has. Ris. Tek. SIpil dan Arsit., vol. 16, no. 1, pp. 92–104, 2020.
R. Ramadhan, “APLIKASI TIKTOK SEBAGAI MEDIA PEMBELAJARAN BAHASA ARAB BARU DIZAMAN DIGITAL,” Multaqa Nas. Bhs. Arab, vol. 3, no. 1, 2020.
T. Sumarni and L. D. Melinda, “Media Sosial dan E-commerce sebagai Solusi Tantangan Pemasaran Pada Masa Pandemi Covid-19 (Studi Kasus: UMKM Warung Salapan),” ATRABIS J. Adm. Bisnis, vol. 6, no. 2, pp. 163–171, 2020.