Visual Communication for Dance Movement Therapy Campaign

Abstract

Dancing is an activity that moves the body through music, it’s not only having physical benefits, but also psychic benefits. Dance can burn more than 300 calories in 30 minutes. There is a Psychological Therapy called Dance Movement Therapy. Dance Movement Therapy promotes healing by motivating participants to express themselves. To do Dance Movement Therapy, participants must be guided by a certified person in Dance Therapy. Unfortunately, this therapy still unknown in Indonesia. This research involves 50 people. Target from this research is women 20-30 years old, like listening to music, social media active, and like to give important information to other people. The usage of visual communication to convey the benefits of dance movement therapy because visual communication has proven could help audience to understand about the message to be delivered. The author used a communication journey named 5A (Aware, Appeal, Ask, Act, Advocate) to make a sustainable message through visual communication. The main media that used in this visual communication is social media, such as Tiktok, Instagram and YouTube for Ad and Content. To support used On-Ground Activation and Microsite. This media is chosen based on media target behavior.