User Experience Media on Visual Communications to Increase Teenager’s Awareness on Online Gender-Based Violence

Abstract

Online Gender-Based Violence is one type of violence against women that has experienced a significant increase. Thus, online gender-based violence needs to be seen as a new pattern of crime that makes women vulnerable as victims and still do not have protection on social media. Unfortunately, there are not many teenage girls who have understanding about online gender-based violence, even though online-gender based violence often occurs on social media which is used by teenagers on a daily basis. Various existing institutions and organizations have indeed made several efforts, but until now, there are many who are still not aware of this issue. This visual communication gives education and raise awareness about online gender-based violence so that the target audience is aware of the issue and hence can protect themselves from becoming victims. This campaign used AISAS communication model and medias such as: user experience media, YouTube & Instagram ads, Instagram feed & story and microsite. The medias are chosen based on the lifestyle of the target audience and user experience is used to give an experience to teenagers, so that they can understand how it feels if they become a victim and realize that online gender-based violence is a serious problem.  As the result, it will cause teenagers to be persuaded to take action and hence preventing future cases.