Creative Strategy: An Introduction to Recognize Body Type for Early Adolescents

Abstract

Early adolescents have been experiencing health and psychological problems caused by body types. Many early adolescents did not know enough about their body types, especially girls during their growth period. The lack of education about body types, food controls in Indonesian schools and unhealthy lifestyle are proven to be the main reasons for the problems. Descriptive qualitative methods was used for this research to acquire data such as observation, literature study, surveys, and interviews. The results of the study shows that many early adolescents experienced health problems such as underweight or obesity, also negative body image but have not heard nor known 3 body types that are made to categories human’s bodies and how to prevent that. Ironically, many early adolescents only seek help from the doctors when they are experiencing health issues, and from psychologists or psychiatrists when they are old enough to pay by themselves. The framework used in this comprehensive method is a creative strategy. Simulation process named 5A (Aware, Appeal, Ask, Act, Advocate) was also adopted to help the author place each visual communication and to match the research and findings. As the result of this study, another creative strategy such as mobile game application is used as the primary media to reach the target audience in subtle and fun ways that is adjusted to their likings, proven by the amount of data on early adolescents who use tablets to play mobile games compared to other applications. However, its effectiveness requires further research.