EXHIBITION AS PART OF MARKETING COMMUNICATION PT. INNOWARE INDONESIA
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Abstract
PT. Innoware Indonesia is a manufacturing company that produces plastic packaging products. Every company has their way of doing marketing communications. Research titled "Exhibition As Part of Marketing Communications PT. Innoware Indonesia” aims to find out how PT. Innoware Indonesia held an exhibition as part of marketing communications. The method used in this research is qualitative with a case study approach. To support this research, the author uses the theory of marketing communication, persuasive communication, and event marketing. In obtaining the data, the author uses the method of literature study, interviews, and documentation. This research was conducted because the author wanted to understand how PT. Innoware Indonesia held an exhibition as part of marketing communications. The results showed that PT. Innoware Indonesia participated in the exhibition as a means of doing marketing to introduce the company to potential consumers. PT.Innoware Indonesia is a manufacturing company that produces plastic packaging products. Every company has their own way of doing marketing communications. Research titled "Exhibition As Part of Marketing Communications PT. Innoware Indonesia” aims to find out how PT. Innoware Indonesia held an exhibition as part of marketing communications. The method used in this research is qualitative with a case study approach. To support this research, the author uses the theory of marketing communication, persuasive communication, and event marketing. In obtaining the data, the author uses the method of literature study, interviews, and documentation. This research was conducted because the author wanted to understand how PT. Innoware Indonesia held an exhibition as part of marketing communications. The results showed that PT. Innoware Indonesia participated in the exhibition as a means of doing marketing to introduce the company to potential consumers.
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References
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