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Brand Experience, Perceived Value, and Social Media Marketing to Predicate Brand Loyalty

DOI : 10.24912/ijaeb.v1i1.402-408
Cynthia Cynthia , Keni Keni
page 402-408
Abstract : 573 | PDF : 617
DOI : 10.24912/ijaeb.v1i1.402-408

THE ROLE OF CELEBRITY ATTRACTIVENESS AND CREDIBILITY IN INFLUENCING IMPULSIVE BUYING TENDENCY FOR UNIQLO

DOI : 10.24912/ijaeb.v3i3.1557-1567
Cynthia Vanessa Mona , Louis Utama
page 1557-1567
Abstract : 119 | PDF : 135
DOI : 10.24912/ijaeb.v3i3.1557-1567

BEHAVIORAL INTENTION TO USE DIGITAL WALLETS IN INDONESIA

DOI : 10.24912/ijaeb.v1i2.216-227
Caecelia Cynthia Limanan , Keni Keni
page 216-227
Abstract : 597 | PDF : 523
DOI : 10.24912/ijaeb.v1i2.216-227
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