Published: 2025-09-28

SAVING BEHAVIOR OF THE MILLENNIAL GENERATION IN JAKARTA

Ary Satria Pamungkas, Dyah Erny Herwindiati, Muhammad Idrus Taba

1-7

INNOVATION BUSINESS MODEL OF VANILLA IN TAIWAN

Chia-Yin Huang, Chin-Chiuan Lin

105-114

THE CASE STUDY OF THE ESG COSMETIC MARKETING STRATEGY

Linda Lin-Chin Lin, Fion Li-Yin Chang

134-143

FOSTERING ENTREPRENEURIAL INTENTIONS AMONG STUDENTS

Gabriela Ribka Mokosandib, Kartika Nuringsih

269-277

PRODUCT PLACEMENT ON THE VIRTUAL INFLUENCER’S INSTAGRAM TOWARDS BRAND RECALL

Cokki Cokki, Angely Olivia Putri, Fransisca Tiffany, Santrista Wijaya, Yenny Natalya

367-374

THE EFFECT OF DIFFERENCES IN TAX BOOKS ON INCREASES IN CORPORATE INCOME

Rini Tri Hastuti, Augustpaosa Nariman, Ardhiansyah Ardhiansyah3, Monica Agatha

509-515

FINTECH ADOPTION FOR MSMES SUSTAINABILITY

Agus Zainul Arifin, Khairina Natsir, Darryl Darryl, Janet Janet

516-526