International Journal of Application on Economics and Business

MEDIA RELATIONS MANAGEMENT OF PRIVATE UNIVERSITY IN SUPPORTING REPUTATION ENHANCEMENT

2024-04-06T13:37:03+00:00

The reputation of private university is important factor to win the competition. One of the public relations (PR) communication activities to build reputation is media relations. The purpose of this study is how to manage media relations by private university in building reputation through PR. The research method uses a descriptive qualitative method, which combines surveys using questionnaires, interviews, and Focus Discussion Groups (FGD) focusing on the form of media relations activities, information content that has publication value, and communication channels used to support reputation enhancement. The results showed that media relations are very important and useful in supporting the reputation of private university. The forms of media relations activities that can be carried out are press conference, media gathering, news coverage, media visit, and doorstop. The use of effective communication channels in delivering information to the public is online media, social media, radio, websites, and television. Campus news content that has publication value is academic achievement, solutions to problems in society, ranking, accreditation, research, achievement of Key Performance Indicators, and community service activities. The results of this study will be one of the references in further research.

INNOVATION MANAGEMENT MODEL TO IMPROVE CORPORATE INNOVATION PERFORMANCE

2024-04-06T13:43:25+00:00

Entering the industrial era 4.0, technology continues to develop and is used to improve company performance. This emphasizes the occurrence of disruption between companies which is mainly driven using this technology. Previous studies have emphasized the importance of innovation to overcome this condition. Astra Group as one of the conglomerate groups in Indonesia has understood and implemented this consistently and persistently. For this reason, the innovation management model in this group is important to be investigated further to provide understanding and scientific contributions related to innovation management in corporations. From the literature, at least three important factors were found in the management of innovation, namely 1) managerial capabilities, 2) adhocracy culture, and 3) knowledge sharing on innovation capabilities and performance in this group. The findings may contribute to an opportunity for researchers to confirm this model in future research.

PROMOTING INTEGRITY BEHAVIOUR IN FAMILY FIRMS

2024-04-06T13:48:03+00:00

As the family firms grow, they face the challenges of moral hazard and nepotism. To overcome these challenges, family firms should instill integrity values in their family members and employees so that they behave ethically. Integrity strengthens employee effectiveness, loyalty, and ethical behavior, leading to firm performance. This study investigates the emergence of integrity behavior in employees of a family firm. The aim is to examine the relationship between employees' attitudes, subjective norms, perceived behavioral control (PBC), intention, and behavior toward integrity. The study was conducted in an Indonesian public family firm operating as an interior contractor and furniture manufacturer. This study analyzes 433 cases and found a significant positive relationship among these variables. Interestingly, integrity subjective norm is the strongest factor influencing integrity behavior, fully mediated by integrity intention. Considering that integrity attitude should be the most influential factor forming integrity behavior, this study suggests that family firms design a selection process that can recruit candidates with an integrity attitude.

MEDIATING ROLE OF BRAND IMAGE IN THE EFFECT OF EWOM ON PURCHASE INTENTION OF ONLINE TICKETING APPS

2024-04-06T13:52:18+00:00

This research aims to analyze the impact of Electronic Word of Mouth (EWOM) on the brand image perception of the Tiket.com application, understand how this brand image perception influences the purchase intention of Tiket.com application users, identify the direct impact of EWOM on the purchase intention of Tiket.com application users, and assess the indirect impact of EWOM on purchase intention through brand image as a mediating variable for Tiket.com application users. The research sample consisted of 203 respondents aged 18 and above, residing in the Greater Jakarta area, and having used the Tiket.com service at least twice in the last year. Respondent data were collected through an online questionnaire using Google Forms with non-probability sampling and purposive sampling techniques. Data analysis was performed using PLS-SEM with SmartPLS v3.2.9 software. The results of the study indicate that EWOM has a positive and significant impact on the brand image perception of the Tiket.com application. Brand image perception has a positive and significant impact on the purchase intention of Tiket.com application users. EWOM also has a positive and significant impact on the purchase intention of Tiket.com application users, and EWOM has a positive indirect impact on purchase intention through the brand image of the Tiket.com application.

THE INFLUENCE OF PERCEIVED HOSPITAL SERVICE QUALITY ON PATIENTS' HEALTH-RELATED QUALITY OF LIFE AND REVISIT INTENTION

2024-04-06T14:01:36+00:00

Improved hospital service quality is anticipated to enhance the Health-Related Quality of Life (HRQL) for patients with heart and internal medicine diseases. This cross-sectional study at Persahabatan General Hospital (RSUP Persahabatan) explores the influence of perceived hospital service quality on HRQL and revisit intentions among 120 cardiology and internal medicine outpatient clinic patients. Findings reveal no direct impact on HRQL and revisit intention, but a significant influence on patient satisfaction and trust. Patient satisfaction acts as a crucial mediator between service quality perception and HRQL and revisit intention, emphasizing the need for enhanced procedural ease and healthcare staff training at RSUP Persahabatan.

THE INFLUENCE OF STORE IMAGE, STORE ATMOSPHERE AND SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS AT SMARTPHONE RETAIL STORES IN PEKANBARU

2024-04-06T14:06:17+00:00

This research aims to determine the influence of store image, store atmosphere, and social media marketing on purchasing decisions at one of the smartphone retails stores in Pekanbaru. The research method is using quantitative approach by distributing questionnaires through offline and online to customers who had made purchases at the store during the period from July - September 2023. The sampling method used a non-probability sampling technique where not all populations have an equal chance with purposive sampling method, which involves the selection of samples based on specific considerations, in a total of 185 respondents. The data analysis technique utilized the Structural Equation Modeling (SEM) model with the Smart PLS 3.0 application. The results of this study indicate a positive and significant influence of store image, store atmosphere, and social media marketing on purchasing decisions at the smartphone retail store. This research provides insights for the store owner to strengthen the store's image, improve the store atmosphere, and effectively utilize social media to positively influence purchasing decisions. The practical implications of this research can assist the retail store in enhancing marketing strategies and store management to increase attractiveness and purchasing decisions.

THE INFLUENCE OF FINANCIAL LITERACY, PERSONAL SALES, AND CONSUMER TRUST ON PRIVATE HEALTH INSURANCE PRODUCT PURCHASE DECISIONS

2024-04-06T14:09:45+00:00

The definition of risk in insurance is the uncertainty of future events that can cause financial losses. With health insurance, these risks can be managed so as not to cause financial losses. However, in general, Indonesian people have not placed health insurance as a priority to fulfill the need for security. The purpose of this study is to verify the relationship between Financial Literacy, Personal Selling and Consumer Trust on Purchasing Decisions with two theoretical approaches Theory of Planned Behavior and Social Exchange Theory. The data source used is primary data, which is obtained directly from respondents using an online questionnaire in the form of Google Form. The data collected was 521 data. The results of the study prove that Financial Literacy, Personal Selling, and Consumer Trust have a positive effect on Purchasing Decisions. The originality of this research is that it is the first attempt to evaluate private health insurance customers in Indonesia using the Theory of Planned Behavior and Social Exchange Theory approaches in parallel.

FACTORS INFLUENCING DKI JAKARTA CONSUMERS’ PURCHASE DECISIONS AT MCDONALD’S

2024-04-06T14:12:29+00:00

Consumers’ decisions to buy fast food produced by McDonald’s are believed to be influenced by many factors. However, studies advanced in the literature that examine these factors are not well-documented. The purpose of this study was to determine whether or not brand awareness, brand image and emotional branding influence consumer purchasing decisions on McDonald’s products in DKI Jakarta. 100 survey responses were gathered via purposive sampling method. Questionnaire ditributed in Google Form by Social Media platform such as Whatsapp, Telegram and Instagram. Method to analyse the data was by using multiple linear regression method. The Result of this study indicates that Brand Awareness and Emotional Branding partially influence the Purchase Decision. In contrast, Brand Image showing no positive influence. However, Brand Awareness, Brand Image and Emotional Branding have positive influence to Purchase Decision of McDonald’s consumers in DKI Jakarta simultaneously. Therefore, McDonald’s should improve its Brand Awareness, Brand Image and Emotional Branding so that consumer decisions to buy their products in Indonesia continue to increase.

PREDICTING AFFORDABLE LOSS BEHAVIOR USING THEORY OF PLANNED BEHAVIOR FOR SME OWNER IN JAKARTA GREATER AREA, INDONESIA

2024-04-06T14:15:15+00:00

Entrepreneurs can take affordable loss actions when facing uncertain situations. This action is the entrepreneur's ability and willingness to lose or suffer losses from the entrepreneurial investment he makes. This behavior allows entrepreneurs to survive and even develop when facing an economic crisis due to the past Covid-19 pandemic. This study investigates the variables that influence the affordable loss behavior of SME owners in Jakarta, Greater Area using The Theory of Planned Behavior. Questionnaires were distributed to 200 SME owners engaged in the culinary, retail, service and manufacturing sectors. Data were analyzed using Partial Least Square. The results of this study indicate that attitudes and perceived behavioral control can be used to predict affordable loss behavioral intentions. Meanwhile, the subjective norm variable has insignificant predictive ability. The perceived behavioral control variable has the strongest association with behavioral intention. Entrepreneurs are encouraged to have positive views and attitudes towards their abilities and skills in order to be able to behave at an affordable loss, so that business continuity can be guaranteed.

KEY TALENT RETENTION DRIVERS IN DIGITAL START-UPS IN MALAYSIA: THE MEDIATING ROLE OF ORGANISATIONAL COMMITMENT AND PERSON-ORGANISATION FIT

2024-04-06T14:18:35+00:00

The paucity of research on talent retention in digital start-ups in Malaysia is considerably high. This study, therefore, aims to investigate relevant key antecedents that have affected talent retention, particularly in the context of the ongoing endemic. A hypothetical deductive study, using a survey involving 207 respondents who are employees currently working in digital start-ups in Malaysia. Data obtained were analysed using Statistical Package for the Social Sciences (SPSS) and the Partial Least Squares–Structural Equation Modelling (PLS-SEM). The findings revealed that a supportive work environment was directly affecting talent retention, with career development also affecting indirectly the retention of digital personnel through organisational commitment. However, the findings also indicated that neither career development had no significant effect on talent retention nor person-organisation fit had any mediating effect. The outcomes of the study provide evidence that employees engagement drivers are playing vital roles in affecting the talent retention in digital entrepreneurship. It also serves as a guide for the formulation of human resource strategies on talent development and retention. Thus, Malaysian digital entrepreneurs would be able to gain insights on how to leverage the engagement drivers in order to retain great talents.

HUMAN RESOURCE MANAGEMENT IN THE TOURISM INDUSTRY MALAYSIA DURING POST COVID-19 PANDEMIC

2024-04-06T14:22:19+00:00

Human resource management (HRM) appears to have a favourable impact on organisational performance. However, HRM in the tourism business is defined by ad hoc and short-term initiatives, and as a result, the industry typically has a negative image of employment practises and circumstances. Thus, this paper looked at how the role of HRM in Malaysian hotels changed before, during, and after the COVID-19 outbreak. The main ideas for the investigation of HRM in both crises and the tourist and hospitality industry are introduced in a theoretical review. Theoretical review presents HRM has a variety of good outcomes, including improved corporate and financial performance, increased employee motivation, and lower voluntary staff turnover. It was discovered that the tourism business issues with a negative image of employment practises and circumstances when it comes to HRM. Despite the fact that employees represent the sector, HR practises are ad hoc. In recent years, the tourism business has undergone changes, but these changes have been happened slowly. Low salaries, unsocial hours and shift tasks, poor or non-existent career structures and restricted prospects for development, informal recruitment practises, or high levels of staff turnover, according to the literature, HRM faces a variety of challenges in the business.

THE PRIMARY EFFECTS OF SOCIAL MEDIA AND SOCIAL CAPITAL ON GREEN BUYING BEHAVIOUR: A THEORETICAL REVIEW

2024-04-06T14:24:57+00:00

The increasing significance of the link between millennials' social media use and their social capital is the focus of this paper. The objective is to provide a well-organized framework for grasping this connection, emphasizing the primary factors that affect environmentally conscious consumer behaviour. To accomplish this, the authors conducted an initial examination of secondary data from various sources, including library databases like Emerald, Science Direct, Scopus, Clarivate-WOS and EBSCOhost, as well as external sources such as Google Scholars. By meticulously applying 4-step selection criteria during the screening process, the authors structured and consolidated relevant concepts and terms associated with social capital, social media use, and green perceived buying behaviour (GPBB). The systematic review revealed intriguing discoveries, particularly in relation to GPBB in China, which suggests new research avenues in this field. The study also outlines potential directions for future research, providing valuable insights for scholars interested in understanding the factors that influence GPBB. This framework, as presented in this research, not only aids academics and practitioners in comprehending GPBH but also assists marketers in managing customer relationships and achieving sales goals. This exploratory data analysis marks the initial phase of establishing a well-structured framework for comprehending GPBB and its primary influencers, with the possibility of further research paradigms to yield more conclusive results.