FACTORS INFLUENCING PURCHASE INTENTION OF FRENCH FRIES 2000
Article Sidebar
Read Counter : 0
Download : 0
Main Article Content
Abstract
PT. Siantar Top, Tbk., the company of nationwide product, French Fries 2000, is currently navigating significant challenges in its sales performance, with a reported decline of 3.33% compared to the previous year. Specifically, sales have decreased from Rp4.931.554.000,00 to Rp4.767.207.000,00. This downturn is primarily attributed to a reduction in consumer purchase intention, which appears to be influenced by several critical factors. Among these are product quality, which can affects consumer trust in a brand or company; product availability, which can limit purchasing opportunities on the product; and product safety, as consumers increasingly prioritize health and safety in their purchasing behavior due to the new normal established by Corona viruses. The objective of this study was to examine the influence of product quality, availability of product, and safety of product on intention to purchase French Fries 2000 products. The population in this study consists of 100 consumers who are aware of, have personally purchased, and have consumed French Fries 2000 products in the Jabodetabek area. The convenience sampling method was used by distributing questionnaires both directly and online through Google Forms media which were then analyzed using PLS-SEM. The findings of this study indicate that product quality can affect purchase intention in French Fries 2000 products, product availability can affect purchase intention in French Fries 2000 products and product safety can affect purchase intention in French Fries 2000 products.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
IJAEB by Graduate Program of Universitas Tarumanagara is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.. Permissions beyond the scope of this license may be available at https://journal.untar.ac.id/index.php/ijaeb
References
Ariani, F., Sestriyenti, E., Silvia, E. D., & Susanti, R. (2023). Pengaruh kualita kroduk, harga dan digital marketing terhadap minat beli produk batik di Kota Sungai Penuh. UPI YPTK Journal of Business and Economics, 8(2), 1–7. https://doi.org/10.35134/jbe.v8i2.239
Astuti, R., & Hakim, M. A. (2021). Pengaruh label halal dan ketersediaan produk terhadap keputusan pembelian konsumen pada 212 Mart di Kota Medan. MANEGGIO: Jurnal Ilmiah Magister Manajemen, 4(1), 1–10. https://doi.org/10.30596/maneggio.v4i1.6719
Bertus, A., Elvi, F., & Sabela, F. N. (2024). Analisis faktor-faktor yang mempengaruhi minat beli konsumen untuk berbelanja online (Studi pada mahasiswa Institut Teknologi Keling Kumang Sekadau). Jurnal Ekonomi Integra, 14(1). http://journal.stieip.ac.id/index.php/iga
Cho, G., Schlaegel, C., Hwang, H., Choi, Y., Sarstedt, M., & Ringle, C. M. (2022). Integrated generalized structured component analysis: on the use of model fit criteria in international management research. Management International Review, 62(4), 569–609. https://doi.org/10.1007/s11575-022-00479-w
Chong, S. C., Yeow, C. C., Low, C. W., Mah, P. Y., & Tung, D. T. (2022). Non-Muslim Malaysians’ purchase intention towards halal products. Journal of Islamic Marketing, 13(8), 1751–1762. https://doi.org/10.1108/JIMA-10-2020-0326
Hair, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101–110. https://doi.org/10.1016/j.jbusres.2019.11.069
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on Partial Least Squares Structural Equation Modelling (PLS-SEM). (Third). SAGE.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) using R. Springer. https://doi.org/https://doi.org/10.1007/978-3-030-80519-7
Huda, S., Andoyo, R., Nurhasanah, S., & Rahimah, S. (2023). Pelatihan keamanan pangan bagi industri kecil menengah Kabupaten Sumedang guna meningkatkan daya saing produk. Abdimas Galuh, 5(1), 391–400. https://doi.org/http://dx.doi.org/10.25157/ag.v5i1.9674
Iffathurjannah, M. I., & Harti. (2021). Pengaruh keamanan makanan, harga dan rasa terhadap keputusan pembelian. AKUNTABEL, 18(2), 235–246. http://journal.feb.unmul.ac.id/index.php/AKUNTABEL
Johari, C., & Keni, K. (2022). Pengaruh product quality, attitude of customers dan perceived behavioral control terhadap purchase intention pada umkm produk kue. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 6(2), 340–351. https://doi.org/10.24912/jmieb.v6i2.21215
Kristanto, H., & Pudjoprastyono, H. (2021). Pengaruh kualitas produk dan citra merek terhadap minat beli laptop Acer pada mahasiswa fakultas ekonomi dan bisnis Universitas Pembangunan Nasional “Veteran” Jawa Timur. Jurnal STEI Ekonomi, 30(02), 11–19. https://doi.org/10.36406/jemi.v30i02.462
Kumbara, V. B. (2021). Determinasi nilai pelanggan dan keputusan pembelian: analisis kualitas produk, desain produk dan endorse. Jurnal Ilmu Manajemen Terapan, 2(5), 604–630. https://doi.org/https://doi.org/10.31933/jimt.v2i5
Kurniati, W. D. (2020). Keamanan produk brem salak padat. Journal of Islamic Studies and Humanities, 5(1), 61–71. https://doi.org/10.21580/jish.v5i1.6720
Kusdiyanto, K., Saputro, E. P., Irawati, Z., Murwanti, S., Irmawati, I., & Setyaningrum, D. P. (2023). Price, quality, and availability factors on consumption intention of healthy food. International Journal of Management Science and Information Technology, 3(1), 61–69. https://doi.org/10.35870/ijmsit.v3i1.878
Mustafi, M. A. A., Dong, Y. J., Hosain, M. S., Amin, M. Bin, Rahaman, M. A., & Abdullah, M. (2024). Green supply chain management practices and organizational performance: a mediated moderation model with second-order constructs. Sustainability (Switzerland), 16(16). https://doi.org/10.3390/su16166843
Nurfauzi, Y., Taime, H., Hanafiah, H., Yusuf, M., & Asir, M. (2023). Literature review: analisis faktor yang mempengaruhi keputusan pembelian, kualitas produk dan harga kompetitif. Management Studies and Entrepreneurship Journal, 4(1), 183–188. http://journal.yrpipku.com/index.php/msej
Nuriska, W., & Cokki, C. (2024). Peran selebriti, ulasan, dan keamanan bahan terhadap niat beli produk perawatan kulit. Jurnal Manajerial Dan Kewirausahaan, 6(3), 744–752.
Permatasari, D. C., & Tjahjaningsih, E. (2022). Pengaruh kesadaran merek, persepsi harga, dan kualitas produk terhadap keputusan pembelian paket data Telkomsel. SEIKO : Journal of Management & Business, 5(1), 296–312. https://doi.org/10.37531/sejaman.v5i1.2019
PT. Siantar Top, T. (2023). Annual Report 2023. Siantartop.Co.Id. extension://emelgiiiemoiljnmikcgbmjkapalgcme/assets/pdf-viewer/web/viewer.html?file=https%3A%2F%2Fsiantartop.co.id%2Fwp-content%2Fuploads%2F2024%2F05%2FANNUALREPORT2023.pdf
Purnomo, T. B. (2021). Analisis pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan dan loyalitas konsumen. Management & Accounting Expose, 4(2), 139–148. http://jurnal.usahid.ac.id/index.php/accounting
Rahayu, F., Fitri, I. A., Sarwoto, S., & Cen, C. C. (2024). Pengaruh ketersediaan barang dan display produk terhadap store atmosphere serta implikasi pada impulse buying. Berajah Journal, 4(4), 835–846. https://doi.org/10.47353/bj.v4i4.385
Ruslim, T. S., Kartika, Y., & Hapsari, C. G. (2022). Effect of environmental concern, attitude, subjective norms, perceived behavioral control and availability on purchase of green skincare products with intention to purchase as a mediation variable. Journal Ilmiah Manajemen Dan Bisnis, 8(1), 120–137.
Ruslim, T. S., Nova, N., Herwindiati, D. E., & Cokki, C. (2023). The identification of purchase intention among Iphone customers in Depok viewed from ewom, brand image, brand trust, perceived value, and brand preference. International Journal of Application on Economics and Business, 1(4), 2354–2367. https://doi.org/10.24912/ijaeb.v1i4.2354-2367
Sinaga, D. Y., & Sukati, I. (2023). Pengaruh online customer review, kepercayaan dan ketersediaan produk terhadap keputusan pembelian MS Glow di Kota Batam. ECo-Buss, 6(2), 575–585.
Stanley, & Wasiman. (2024). The influence of product availability, packaging and labels on rice purchasing decisions at PT Aroma Nusajaya Karya in Batam. Dynamic Management Journal, 8(2), 326–344. https://doi.org/10.31000/dmj.v8i2
Surya, E. D., Aditi, B., & Saragih, M. G. (2020). The effect of experiential marketing on customer loyalty with satisfaction as an intervening variables. Enrichment: Journal of Management, 11(1), 103–108. www.enrichment.iocspublisher.org
Tucker, M., Jubb, C., & Yap, C. J. (2020). The theory of planned behaviour and student banking in Australia. International Journal of Bank Marketing, 38(1), 113–137. https://doi.org/10.1108/IJBM-11-2018-0324
Waruwu, M. (2023). Pendekatan penelitian pendidikan: metode penelitian kualitatif, metode penelitian kuantitatif dan metode penelitian kombinasi (Mixed Method). Jurnal Pendidikan Tambusai, 7(1), 2896–2910.
Winahyu, N., Fatmawati, E. W., Maharani, N., & Lestari, R. D. (2023). Analisis faktor yang memengaruhi konsumen terhadap minat beli produk susu. Jurnal Agriovet, 6(1), 75–94.
Yahya, P. N., Ronitawati, P., Sitoayu, L., Sa’pang, M., & Nuzrina, R. (2022). Faktor-faktor yang memengaruhi praktik keamanan pangan pada penyelenggaraan makanan di sekolah. GIZI INDONESIA, 45(1), 47–58. https://doi.org/10.36457/gizindo.v45i1.543